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Brief
Kardex Systems (UK) Limited needed an interim update of their brand guidelines – to ensure appropriate use of the mark whilst protecting the Kardex mark worldwide.
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Answer
Following a visual audit on Kardex’s stationery, and without preparing a complete presentation for all applications, BCA Design Consultants came up with a brand guidelines in the form of an 8 page booklet detailing the right way to portray the Kardex mark in respect of stationery print applications.
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Result
The booklet was circulated in PDF form, giving Kardex effective control and consistency in the use of the Kardex name, prior to a proposed complete re-branding during 2006.
www.kardex.co.uk
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