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Brief
With effect from 6 April 2006 a Self Invested Personal Pension (SIPP) can invest in a far wider variety of appreciating assets such as residential property, fine wine, art, antiquities and classic cars. Select Financial Advisers needed a brand name and identity to make Self Invested Personal Pensions far more attractive for main stream pension planning.
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Answer
‘Take a Sipp’ is a smart, honest approach to talk confidently with the audience and reflect positively in the market place. The logotype is simple and intelligent to get the message across. A website was also designed by BCA Design Consultants to provide useful information about changes in legislation and support for investment decisions using sophisticated investment planning tools.
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